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Allen Signs drives car showroom makeover with HP Latex

Allen Signs has used HP latex technology to provide a Lincoln car dealership with new wall graphics and exterior signage.

Dack Motor Group, which reopened for business this summer, has been producing hire vehicle livery via Allen Signs for several years. Naturally when the car dealership decided to put its own stamp on new premises, it got in touch.

Now in the hands of David Allen, Allen Signs was founded as a traditional sign-writing business in 1965. As it developed it moved into vehicle graphics, still a strong market for the company, alongside ‘practically every other sign and display application – from neon signs to exhibition pop-ups.’

The project for Dack Motor Group included a combination of raised lettering and Latex-printed wall graphics. Externally, existing panels were also refreshed with new vinyl signage.

Explaining why Allen Signs uses an HP Latex 360 for these types of projects director Mr Allen said, ‘We’ve dabbled in most printing technologies over the years but since we bought our first HP Latex printer, an HP Designjet L26500, we haven’t looked back.

‘We’ve used a Latex 360 for the past three years and love the flexibility of Latex – we use it for all kinds of sign and display work including vehicle wraps, general signage and floor graphics. I also like how user-friendly it is, with a simple interface and the ability to download profiles directly to the printer. It runs at a low temperature so warms up quickly and prints at fast speeds. Each new HP is a noticeable improvement over older models. We’re considering investing in a new Latex in the coming months.’

Like many other businesses in the industry, Allen Signs has been affected by the Coronavirus pandemic but is adapting to constantly changing market needs. ‘We printed around 20 rolls of floor media in two to three weeks to manage the demand for floor graphics for social distancing.

‘I’m optimistic for future. At the moment we all have an opportunity to either reassess things or focus on things that work. We’re receiving lot of orders from businesses who are taking this opportunity to rebrand or refresh their graphics, so I expect we’ll continue to be busy.’