Linking the World for Enhanced Quality and Efficiency — Press Conference of the 9th All in Print China Held with Great Success

Time:2023-04-18 From:

Linking the world for enhanced quality and efficiency. On the afternoon of April 12th, the press conference for the 9th All in Print China 2023 was held with great success, once again extending a warm invitation to the global printing and packaging industry. As the highly anticipated trade fair for the printing industry, All in Print China 2023 will take place from November 1st to 4th at the Shanghai New International Expo Center.

Highlights of the press conference event


Representatives from over 30 Chinese provinces and cities, including Beijing, Shanghai, Guangdong, and Hong Kong SAR, from printing and packaging associations, as well as renowned suppliers such as HP, Founder, Zenbo, Zhongde Group, UP Group, Lucky Huaguang Graphics, Cron, Inkj, Shield, Weigang, Horda, Guowei, Rolam, HXCP, and Caisheng, along with more than ten well-known media outlets, attended the press conference. The press conference was hosted by Ms. Congyuan Wang, General Manager of the Exhibition Business Division of Beijing Keyin Media & Culture Co., Ltd.


At the beginning of the press conference, Mr. Xiaokai Liu first addressed the audience on behalf of the competent and organizing authorities. He stated that the All in Print China, as one of the key exhibitions included in the "14th Five-Year Plan for the Development of the Printing Industry", has been playing an increasingly important role in promoting the transformation and upgrading of the printing industry. He pointed out that, during the preparation of the 9th All in Print China, it is necessary to maintain a correct direction, serve the overall work of ideology and publicity, strengthen the platform functions to promote high-quality development of the printing industry in the new era, improve service efficiency to continuously innovate the exhibition service models, and fully leverage the promotional advantages to expand the global impact of the All in Print China brand.

Mr. Xiaokai Liu, Director of the Printing and Distribution Bureau of the Publicity Department of the Communist Party of China, President of the Printing Technology Association of China


During her speech, Ms. Yiping Liu elaborated on the latest connotations of the theme for the 9th edition of All in Print China, and provided a detailed overview of the innovative plans, exhibitor recruitment status, and progress in various preparations for the exhibition. Ms. Liu pointed out that in the past three years, the external environment has undergone significant changes, and All in Print China has adopted a new and vibrant visual identity to represent the carefully crafted content of the exhibition. However, the exhibition's theme, "New Technology, New Driver, New Pattern," remains the same because these three keywords have gained more profound meanings as the industry continues to evolve, and they best represent the latest trends and ecosystem of the printing industry, which All in Print China aims to showcase. As All in Print China celebrates its 20th anniversary in 2023, the preparations for this grand event, the “Oriental Window of World Printing Industry”, are well underway. The exhibition is set to break new ground and deliver a high-quality showcase for the global printing industry at the end of the year.

Ms. Yiping Liu, Chairman and General Manager of Beijing Keyin Media & Culture Co., Ltd.


Ms. Evian Gu then proceeded to provide a detailed introduction to the powerful international promotion channels for the 9th All in Print China. She emphasized that, with the gradual recovery of overseas demand and full support from the MDS global network of offices and partners, the exhibition is hosting in-person campaign activities, utilising precise digital marketing, and leveraging overseas social media to comprehensively promote the All in Print China 2023. The exhibition will continue to take advantage of its global strengths to attract and invite international visitors.

Evian Gu, Division Director of Messe Düsseldorf (Shanghai) Co., Ltd.


As overseas markets gradually return to demand for Chinese manufacturing, local and overseas partners expressed their interest in this press conference through online channels. A number of industry partners, including drupa, VDMA, Offset Printers' Association, the Hong Kong Printers Association, Graphic Arts Association of Hong Kong, and the Indian media outlet Packaging & Labelling shared their expectations for All in Print China via video, expressing their enthusiasm to deepen collaboration with the trade show and organize larger buyer delegations to visit Shanghai.

Video messages from partners


All in Print China owes much of its success to the unwavering support of the numerous industry associations that have contributed to its organization and promotion over the years. During the press conference, representatives from prominent printing and packaging associations including Mr. Youhai Lu, Executive Vice President of Shanghai Printing Trade Association, Mr. Zhongbo Zhang, Vice Director of Beijing Printing Association and Secretary General of Beijing Book and Periodical Printing Enterprises Association, Mr. Zhiwei Zhu, Secretary General of Guangdong Packaging Technology Association, and Mr. Yongdong Zhang, Vice President and Secretary General of Shenzhen Printing Industry Association, delivered speeches on the latest industry trends and member needs in their respective regions. They also expressed their expectations and strong support for the upcoming All in Print China 2023.

Representatives of local printing and packaging associations sharing the latest demand from their member enterprises


As a representative of trade visitors at All in Print China, Mr. Xiaowei Zhou, Chairman of the Board of Guangdong Tengen Industrial Group Co., Ltd., shared the latest innovative developments and procurement needs of the industry for the year 2023. In order to better adapt to the changing market landscape, Tengen upgrades over 50% of its equipment every three years on average and places great importance on the industry's digital transformation. Mr. Zhou affirmed All in Print China's continuous tracking of industry trends and innovation, as well as its highly efficient business matchmaking capabilities.

Mr. Xiaowei Zhou, Chairman of the Board, Guangdong Tengen Industrial Group Co., Ltd.


As the press conference drew to a close, a lively awarding ceremony was held for the partners of the 9th All in Print China. The event saw the presentation of awards to association partners in attendance, cementing closer and more effective collaborative mechanisms with global partners for the upcoming trade show edition. The ceremony served to unify efforts and promote mutual success for all parties involved.


The All in Print China press conference was broadcast live globally, with over 3,000 participants from both local and international markets joining online to gain insight into the overall preparations for the trade show.


The 9th All in Print China, Builds a world-leading professional trade platform for supply and demand


The ninth edition of All in Print China, jointly organized by the Printing Technology Association of China, China Academy of Printing Technology and Messe Düsseldorf (Shanghai) Co., Ltd., will be held from November 1st to 4th, 2023 at the Shanghai New International Expo Center. With an expected exhibition area of 120,000 square meters, it is set to become a must-attend event for global printing and packaging professionals in late 2023.


With a brand-new image and refreshed theme, All in Print China brings innovative ideas to the forefront

New Technology: All in Print China has always viewed the showcasing and promotion of new technologies as a strategic cornerstone. The ninth edition of the exhibition will also focus on the development of technologies such as intelligent manufacturing, artificial intelligence, virtual reality, and sustainable development, promoting technological innovation and iteration within the industry. It aims to provide a platform for technology providers to showcase their innovative products and solutions.


New Driver: the cultivation of new driving forces for economic and social development through initiatives such as structural reform and next generation IT revolution. The industry often cites "digitalization sparks new driver," which can be understood as the printing industry welcoming a new round of growth driven by the new generation of information technology.


New Pattern: In the wake of the COVID-19 pandemic, the global situation has undergone changes and the market landscape has shifted accordingly. As industrial chains are migrating overseas, the Belt and Road Initiative marks its tenth anniversary, and the Regional Comprehensive Economic Partnership (RCEP) has taken effect, manufacturers of printing equipment have been presented with new market opportunities as they continue to deepen their presence in China's globally significant single market.


Upgraded innovative planning for the exhibition with a close focus on the latest industry trends


The 9th All in Print China is continuing its planning of 8 main thematic pavilions: Digital Printing Pavilion, Prepress and Digitalization Pavilion, Comprehensive Printing Pavilion, Post-press Pavilion, Paper Packaging Pavilion, Corrugated Packaging Pavilion, Label and Flexible Packaging Industry Pavilion, and Printing Innovative Material Pavilion. In order to comprehensively demonstrate the theme of new technology, new driver, and new pattern, to showcase the trend of integrated development in the printing industry and ecosystem, and to enhance value of participation for visitors, the trade show will feature 4+N distinctive theme areas. "4" represents the four featured zones that have been identified, while "N" represents several themes that have great potential and are being planned in collaboration with partners.


Printing Innovation Factory, the classic feature area of All in Print China, will take the theme of "Printing with Unlimited Possibilities" this year. From the perspective of printing integration, it will comprehensively showcase combined use cases with popular technologies such as artificial intelligence, ChatGPT, metaverse, virtual reality, innovative functional materials, and more.


Printing Digital Factory Zone: In the Ministry of Industry and Information Technology's "14th Five-Year Plan" for the development of intelligent manufacturing, it is proposed that for the "14th Five-Year Plan" period and the foreseeable future, intelligent manufacturing should be promoted based on the essence of manufacturing, closely following intelligent characteristics, and driving the manufacturing industry to achieve digital transformation, networked collaboration, and intelligent change. All in Print China continues to track new developments in intelligent manufacturing and leads the industry by creating the "Printing Digital Factory" zone. This zone will sort out digital architectures and focus on showcasing innovative solutions for the digital industry chain, demonstrating the digital blueprint for the printing industry under the digital economic system, and helping companies plan and build digital factories as early as possible.


Sustainable Development Zone: This zone will focus on showcasing comprehensive sustainability solutions from various environmentally friendly enterprises both in and outside the value chain. It will help printing companies incorporate sustainable concepts into their corporate strategies from a holistic perspective, ultimately achieving cost reduction, resource protection, and risk management in every business segment.


Industry and Education Integration Zone: This zone will showcase the achievements and best practices of the printing and packaging industry in deepening industry and education collaboration. It will also provide an exchange platform for school-enterprise cooperation and collaborative education.


Distinctive features and quality services vigorously promoting links with global buyers


Leading services and global promotion have always been the core advantages of All in Print China. In terms of organizing and serving global buyers, the four main organizers and co-organizers will continue to implement their globalization goal, leverage their respective resources, and make joint efforts through multiple and diverse channels. On the one hand, All in Print China strengthens communication with its domestic and foreign partners, provides in-depth services, actively responds to the individual needs of buyers, and formulates personalized mechanisms to support buyer organization. On the other hand, advanced trade show channels and methods have been adopted to maximize the attraction of the event, and personalized service products will be provided for buyers with different profiles.


“All in Print Cloud 3.0”, the distinctive cloud platform of All in Print China will be launched for 2023, with enhanced experience, upgraded operations as well as a mini-program version. The goal is to create an industry-leading search platform for equipment selection.


In terms of exhibition promotion, the 9th All in Print China will continue to work with over 70 mainstream and professional media partners from both domestic and international markets, so as to form wide-ranging and extensive media coverage. A wide variety of promotional activities will take place in different locations worldwide, while efforts will also be made to organize distinctive online events. The organizers are committed to building a comprehensive and robust publicity network to increase the international impact of the trade show.


As of the end of March, the number of exhibitors registered for the All in Print China 2023 has exceeded 800, completing 80% of the exhibitor recruitment plan. The total reserved exhibition area has amounted to 120,000 square meters, which has already reached the expected scale. Representative exhibitors from various segments of the printing and packaging industry have confirmed their participation.


From 2003 to 2023, All in Print China has flourished for 20 years. Thanks to the attention and care of industry colleagues, the 9th All in Print China will continue to refine and upgrade its exhibition services, constantly push the boundaries, and build an even more professional and effective platform for technology demonstration, trade matching, and industry exchange for the global printing industry. Look forward to meeting you in Shanghai from November 1st to 4th!


Media Contact:

Ms. Amily Deng

Marcom Manager

Phone: +86 21 6169 8310



Messe Düsseldorf China Ltd.

Established in 1999 in Hong Kong SAR, Messe Düsseldorf China Ltd. (MDC) is the subsidiary of Messe Düsseldorf GmbH, which is one of the world’s leading exhibition organizers. In 2009, in order to expand its business in China mainland, Messe Düsseldorf GmbH set up a subsidiary in Shanghai — Messe Düsseldorf (Shanghai) Co., Ltd. (hereinafter referred to as MDS), with a branch office in Beijing. In 2023 about 12 leading trade fairs will be held by MDS and MDC in China, including Chinaplas, ProWine Shanghai, ProWine Hong Kong, All in CARAVANNING, CIOSH, REHACARE Shanghai, Valve World Asia, swop, All in Print China, Wire, Tube, Medical Fair, etc.